Case studies · Experiential
Prime Day Motion Game
Amazon
A motion-tracking game built for a physical Prime Day installation. Players used their own movement to steer branded vehicles and collect rewards. Cementing brand recall through play.
Client
AmazonIndustry
E-commerce · RetailCampaign
Prime Day SalePlatform
Offline installationFormat
Physical brand activationThe Challenge
For the Prime Day Sale, Amazon wanted an on-ground activation that would stop people in their tracks and leave a memorable, physical impression of the brand.
Our Approach
We designed an immersive motion-tracking game for a physical installation, where players use their own body movement to control the brand's vehicles and collect rewards.
- Full-body motion tracking. No controllers
- Players steer branded vehicles to collect rewards
- Built for a live, high-footfall installation
The Build
A robust offline setup pairing a motion-tracking sensor with a custom 3D endless-runner. Engineered to run reliably in a public environment for the length of the sale.
The Outcome
Players physically played their way through the brand experience, which solidified their memory of the brand far more strongly than a passive ad could.
“Players didn't watch the brand. They physically played their way through it.”
Next case study
Want to be next?
Tell us the brief, the moment and the audience. We’ll come back with a playable idea.