Case studies · AR
Tata Tiago EV Launch
Tata Motors
An AR face-filter game launched during IPL for the Tata Tiago EV. Players moved their head to collect and dodge, turning a car launch into a shareable, social-first moment.
Client
Tata MotorsIndustry
AutomotiveProduct
Tata Tiago EVPlatforms
Web AR · SnapchatMoment
IPL launchThe Challenge
Tata Motors was launching the Tiago EV during IPL. A crowded, high-stakes window. And wanted a launch moment that felt modern, playful and inherently shareable.
Our Approach
We built an AR face-filter game where players tilt and move their head to collect rewards and dodge obstacles, meeting audiences right inside the platforms they already use.
- Head-motion controlled AR gameplay
- Delivered on Web AR and Snapchat
- Designed for social sharing during IPL
The Build
A lightweight AR experience engineered for Web AR and Snapchat's Lens platform. Instantly accessible, no app install required, and tuned for fast, fun sessions.
The Outcome
The Tiago EV launch became an interactive, social-first AR moment. Letting fans play with the product launch rather than simply see it.
“A car launch you could play with. Delivered straight into Web AR and Snapchat during IPL.”
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