AR marketing is often dismissed as gimmicky. The brands that dismiss it are the ones watching competitors capture Gen Z attention with zero-friction WebAR experiences.
What We Mean by AR ROI
ROI in AR isn't just impressions. It's dwell time, conversion lift, and earned media from shareable moments. Our AR campaigns have generated 50M+ impressions for a single client.
The Honda Configurator
We built Honda a 3D car configurator in AR. Customers could see any model, in any colour, in their own space. Showroom visits for configured models increased. The experience ran with zero app downloads. WebAR on any smartphone.
The Bajaj AR Treasure Hunt
With Suresh Raina as the host, players explored a virtual environment to find hidden objects. Each find unlocked brand messages. The campaign drove massive participation during the IPL season.
Measuring AR Impact
Every AR campaign we build includes an analytics dashboard: scan counts, session duration, CTA clicks, geography. Print is no longer untrackable.
The Takeaway
AR works. WebAR removes the app-download barrier. If you're running any campaign with a physical touchpoint. Event, print, packaging. AR is the cheapest way to make it interactive.
