This is the story of how one fintech brand turned their app into India's most gamified financial platform. And what it means for every brand sitting on an untapped user base.
The Brief
Bajaj Finserv came to us with a goal: increase time-spent on their app and strengthen brand recall during high-competition periods like IPL and festive seasons.
Our Approach
Rather than building one big game, we built a library. 110+ games across casual, racing, puzzle, quiz and adventure genres. Each themed to a campaign or season. Holi? A colour-splash game. IPL? Cricket. Diwali? Light-the-diyas.
Celebrity Integration
Games featuring Suresh Raina, KL Rahul, Rakul Preet Singh and Bhumi Pednekar consistently outperformed standalone games by 3-4x on session time and sharing.
The Results
50M+ impressions. 11.2M+ views. 4.3 minutes average session time. 63% more traffic to featured products. These are not estimates. They're measured.
What It Means for Your Brand
If you have an existing user base. App, website, loyalty programme. Gamification is the fastest way to deepen engagement. You don't need 110 games. Start with one. Measure it. Then scale.
