Case studies · Branded Game · Celebrity
Reels vs Runs
Bajaj Finserv
A celebrity cricket showdown that let fans pick a side, play along and back their favourite star, turning an IPL-season push into something people actively played with.
Client
Bajaj FinservIndustry
Financial ServicesTalent
Suresh Raina & Rakul PreetPlatforms
Web & MobileMoment
IPL SeasonThe Challenge
Financial products rarely inspire excitement, and IPL season is one of the noisiest advertising windows of the year. Bajaj Finserv needed to cut through and win attention from a young, cricket-obsessed, digital-first audience.
Our Approach
We turned the campaign into a game built around two stars fans already love. Suresh Raina and Rakul Preet. And let audiences take sides in a head-to-head cricket face-off.
- Two playable celebrity avatars going head-to-head
- Fans choose a side, play, and support their favourite
- Brand-native art direction tuned for IPL energy
The Build
A lightweight, share-friendly cricket game with custom 3D celebrity characters, an easy-to-learn core loop and reward hooks. Engineered to load fast and play instantly across web and mobile.
The Outcome
Instead of watching another ad, fans played with the brand during the biggest cricketing moment of the year. Over two lakh matches, with sessions averaging close to four minutes.
“This is more than marketing. It's building a digital fanbase.”
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