Case studies · AR
AR Product Experience
Sony
A WebAR experience for a Sony India product launch. Audiences pointed their phones at the launch creative and watched the product materialise in 3D, no app required.
Client
Sony IndiaIndustry
Consumer ElectronicsFormat
WebAR product revealPlatform
Web ARThe Challenge
A product launch needed a reveal moment that worked for everyone in the room and everyone watching online. Without asking anyone to install anything.
Our Approach
WebAR: scan, and the product appears in 3D on the table in front of you, with features you can tap through and a screenshot-ready frame.
- Zero app downloads
- Tap-through feature hotspots
- Built to be screenshot and shared
The Build
An optimised 3D product model, marker and surface tracking, and a lightweight web layer tuned for fast load on event Wi-Fi and mobile data.
The Outcome
A product reveal people could hold in their hands. And share. Extending the launch beyond the event.
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